NEW YORK, NY, Apr 18, 2012 -- Fresh Harvest Products, Inc. (OTCQB: FRHV) (PINKSHEETS: FRHV) announced today that it has completed the first phase of its Digital Strategy and Social Media Marketing Plan; the re-launch of its website www.freshharvestproducts.com.

The first phase of Fresh Harvest's Digital Strategy took the original static website and turned it into a dynamic website, providing fresh content on a regular basis. With its clean design, the website welcomes visitors with information about the company and frequently updated content. Articles and recipes related to living a healthy and sustainable lifestyle encourage repeat visits and engagement between users and the company. Visitors are encouraged to 'share,' 'tweet' and 'like' articles, blog posts and recipes.

The back end system of the website provides scalability for the company's digital infrastructure. It was developed to ensure effective search engine optimization and mobile compatibility.

The second phase of Fresh Harvest's Digital Strategy and Social Media Marketing Plan involves building a social community on a variety of platforms, such as Facebook, Twitter and YouTube. This phase is focused on building brand awareness and social engagement, while leveraging the company's visibility across multiple digital communications channels.

About Fresh Harvest Products, Inc. Fresh Harvest Products, Inc. is a natural and organic products company in North America. Fresh Harvest participates in several natural categories, principally frozen pizza, frozen food products and snack products, with brands including Wings of Nature(TM), AC LaRocco(TM) and TeAloe. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at www.freshharvestproducts.com.

Safe Harbor Statement Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, risk factors discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2011 filed on Form 10-K. Except as required by law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

CONTACT:

MICHAEL J. FRIEDMAN

PRESIDENT & CHIEF EXECUTIVE OFFICER

FRESH HARVEST PRODUCTS, INC.

INVESTORRELATIONS@WINGS-OF-NATURE.COM

SOURCE: Fresh Harvest Products, Inc.