New Prilosec OTC® Wildberry and Larry the Cable Guy Announce the Wild American Flavor Sweepstakes Winner

After scouring the nation in search of America’s wildest flavors, Larry the Cable Guy is sending one winner and a guest on a flavorful tour of their own with an out-of-this-world sports pack, courtesy of new Prilosec OTC Wildberry.

For the last three months as part of the Wild American Flavor Tour, frequent heartburn sufferer and comedian Larry the Cable Guy has been traveling across the country on a show-stopping adventure, visiting cities infamously known for their fiery nightlife, all-American flavors and traditions and die-hard sports fans. At each seat-gripping sporting event he visited, Larry encouraged fans to enter the Wild American Flavor Sweepstakes and introduced the new Prilosec OTC Wildberry.

Out of more than 200,000 entries, William R. of Pennsylvania was randomly selected to win the ultimate sports pack. William won a once-in-a-lifetime trip to three of the country’s most flavorful cities that host the biggest sporting events in America. Chosen at random, William has been awarded a prize pack that includes tickets to the big football game in New Orleans (February 3, 2013), the first big auto race of the year in Daytona Beach (February 24, 2013) and the basketball championship game in Atlanta (April 8, 2013), travel and accommodations (a two-night hotel stay and air transportation for each destination), and one $5,000 check to be used in any of these flavorful cities.

“Nowadays you can liven up close to anything, so why not shake up your daily routine?” said Larry the Cable Guy. “That’s why I love Prilosec OTC Wildberry – it not only treats my frequent heartburn just like Prilosec OTC, it also has a new fancy coating with burst of sweet berry flavor.”

Not only did Larry the Cable Guy test out the local bold flavors of each city during his quest, he also hung out with some crazy characters like NASCAR legend Bobby Allison, Super Bowl champion Roger Craig, NASCAR young gun Austin Dillon and Green Bay’s favorite nose tackle, Gilbert Brown, along the way.

Those who missed out on Larry’s wild travels can sample a bit of the local flavor through the web video series created by Yardbarker, the largest content and advertising network of independent sports properties on the web, posted on www.Yardbarker.com.

About PRILOSEC OTC WILDBERRY
PRILOSEC OTC WILDBERRY® is a flavor-coated pill you do not chew and the new version of the #1 Doctor recommended† and #1 Pharmacist recommended OTC acid reducer‡ for the treatment of frequent heartburn. PRILOSEC OTC is the #1 selling OTC heartburn medicine* on the market, and now with one flavorful pill a day, it can work for 24 hours by directly shutting down many acid pumps in your stomach when used as directed for 14 days for treating frequent heartburn. For more information about PRILOSEC OTC WILDBERRY, visit www.prilosecotc.com. PRILOSEC OTC WILDBERRY is available over-the-counter through an alliance between P&G and AstraZeneca.

† Wolters Kluwer: OTC Acid Reducer Category, through June 2012.
‡ Based on Pharmacy Times 2012 Survey.
* P&G calculation based in part on dollars sold reported by The Nielsen Company in the US market for the Stomach Remedies Category for the 12 month period ending the week of January 15, 2011.

About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Yardbarker
Yardbarker is the largest content and advertising network of independent sports properties on the web, reaching 22 million unique users monthly. The network is composed of 1,000+ highly regarded writers from national sites like Baseball Prospectus, Larry Brown Sports and RealGM to hundreds of team-specific blogs across the NFL, NBA, NHL, MLB and NCAA.

Contacts:

MSLGROUP
Kayla Gaines, 646-500-7835
Kayla.Gaines@mslgroup.com
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