MailChimp today announced an integration with market-leading social media management system HootSuite, joining HootSuite's newly-announced App Directory.
The MailChimp app for HootSuite allows users to view and search for recent campaigns, share campaigns to social networks, view campaign results and more. The app is available immediately to HootSuite's close to 4 million Free, Pro and Enterprise clients.
"While we offer social capabilities and tracking inside our own application we know that the most important thing for small businesses is convenience," says Amy Ellis, MailChimp Head of Integrations and Partnerships. "So many small businesses use HootSuite to manage and measure their brand's presence on Twitter, Facebook, Linkedin and more. We're excited that this integration will allow them to manage the sharing of their email campaigns across those networks as well."
"Businesses today are social. Success depends on connecting with customers instantly across multiple social media channels and networks. The growth of our App Directory gives clients an impressive arsenal of tools to do this, all in a single place," says HootSuite CEO Ryan Holmes. "Our goal, as we close in on six million users by end of year, is to continue aggressively integrating leading apps, turning our dashboard into the mother of all SaaS resources for the social business."
The MailChimp integration with HootSuite is the latest to launch from MailChimp's $1 million integration fund. The integration fund aims to help third-party developers prioritize integrations that build on MailChimp's email technology platform. This HootSuite integration will join the roughly 300 integrations that have launched since the fund was announced in Q4 of 2010. To view a complete listing of MailChimp integrations visit http://connect.mailchimp.com.
MailChimp supports more than 1.6 million subscribers worldwide, sending 2.8 billion emails per month. MailChimp is designed for the do-it-yourself power user -- someone looking for all of the power of the enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.