Pfizer Inc. (NYSE:PFE) is the largest pharmaceutical company in the world. It owns the best selling medicine in the world, cholesterol-lowering drug Lipitor and has 14 other blockbuster drugs (annual sales >$1B).^[1] In FY 2010, Pfizer generated revenues of $67.8 billion and net income of $8.26B.^[2]

As the largest player in the pharmaceutical market, Pfizer has greater power in marketing and forming alliances.^[3] The company also consistently posts the highest dividends in the industry.^[3] However, Pfizer faces challenges common to all players in the pharmaceutical industry, including issues surrounding patent expiration and FDA regulation.

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